01300cam a2200301 4500 10264185 TxGeo 080103s2008||||||||||||||||||||||||eng|u 9780061246579 hc 0061246573 hc (OCoLC)156818161 BTCTA BTCTA BAKER YDXCP NPL OCO BVT TxGeo Smit, Barbara. Sneaker wars : the enemy brothers who founded Adidas and Puma and the family feud that forever changed the business of sports / Barbara Smit. 1st ed. New York : Ecco, 2008. xvi, 384 p. : ill. ; 24 cm. Traces the fierce rivalry between brothers Adi and Rudi Dassler, who launched a successful shoe business from their mother's laundry room in Germany before a bitter feud prompted their separation and launch of competitors Adidas and Puma. 20080612. Dassler, Adi 1900-1959. Dassler, Rudi 1898-1974. Adidas-Salomon AG. PUMA AG Rudolf Dassler Sport. Sporting goods industry Germany History. Footwear industry Germany History. Athletic shoes History. QS5