02101cam a2200349 i 4500 1267912867 TxGeo 20240502120000.0 230110s2023||||||||||||||||||||||||eng|u 2022055973 9781728248387 trade pbk. 1728248388 trade pbk. (OCoLC)1346847669 TxGeo rda Cohen, Benyamin, author. The Einstein effect : how the world's favorite genius got into our cars, our bathrooms, and our minds / Benyamin Cohen. Naperville, IL : Sourcebooks, [2023] 369 pages ; 22 cm. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index. "Albert Einstein's face is still one of the most recognizable in the world and he's widely considered to be the first modern-day celebrity. While many of his discoveries continue to define our daily lives, it's not just his genius that continues to shape our world. Today, more people know Einstein as an icon rather than a theorist-decades after his death, he's a celebrity with a massive online following. The Einstein Effect shows all the ways his influence is still with us today-in our systems and in our culture. Interspersed between chapters on his long-lasting scientific legacy, author Benyamin Cohen (the mind behind Einstein's Twitter account!) also tells the story of how Einstein became an unlikely social media figure and pop culture icon in the modern age"-- Provided by publisher. 20240509. Einstein, Albert 1879-1955 Influence. Einstein, Albert 1879-1955 In mass media. Einstein, Albert 1879-1955 Public opinion. Science in popular culture United States History 20th century. Science in popular culture United States History 21st century. Science in mass media. QS5